What is a “Brand Story”?

Your Brand Story is all about letting people get to know you beyond just what products and services you offer.

What is Your Brand Voice?

We talked recently about what the idea of a Brand is and now let’s take it a step further and talk about one of the things you can do to help shape your brand in your marketing efforts. That’s by …

What is “Branding”?

Marketing, especially any marketing done online, comes with some fancy terminology that doesn’t always seem like it relates to small businesses or organizations. This is a short explanation of what Branding is and why it matters to your business or …

Social Media: Should I Pay For It?

The question of, “Why Should I Pay For Social Media Help?” is one that I know is going through most people’s minds when I talk them about my services. While this question is definitely one I can’t say I don’t …

So, What If You Aren’t A Content Writer?

It’s Victoria Day (a National Canadian Holiday), so many people are out enjoying the sunshine, their families and maybe a few adult beverages. Some of you might be in your office today using it to catch up on work. You …

Social Media Playbook

I was first introduced to the idea of a Social Media Playbook while working at Radian6. The idea of a business playbook isn’t anything new, it’s a place to house your strategy related to a particular business efforts.  A Social …

Getting Started with a Social Media Strategy

Even thinking about creating a social media strategy can be a daunting task. If you aren’t familiar with social media, than how can you be expected to build a strategy on how your business can use it effectively? Very valid …

Go Google Yourself!

No that’s not meant as an offensive statement, but actual advice. Whether you are selling a product, service or just building a presence for your organization, knowing what information is readily available to the public is important to be aware …