Resources
Resources For Working From Home
I wanted to share some practical advice on how to make working from home successful for you and your employees. The more people that are able to work from home, the better the effect of social distancing and the more we can flatten the curve to keep our vulnerable populations safer longer and so they have better access to healthcare should they need it. Of course, working from home is not an option for everyone given their job functions and that’s why those of us who are fortunate enough to have roles where we can work from home, really should, because others do not have the option.
Deciphering What It Means to Have An Online Business Presence
We recently had the opportunity to present during a lunch and learn session with the St. Stephen Area Chamber of Commerce. It was a great session speaking about the initial strategy questions and decisions businesses need to think about before getting started in the online and social media space. We’re happy to share the recording here for anyone who couldn’t attend.
Generate Creative Has Moved (But Don’t Worry, We’re Still Offering Our Services All Over New Brunswick)
When I started at Radian6 nearly ten years ago, what immediately made me enjoy the work with social media, digital marketing and technology overall was the sense of community that I could see forming in our office and our online communities. The online space can feel...
Digital Marketing is a Marathon, Not a Sprint
Viral. It’s not a word that even five years ago most of us would be using in our day to day speech except during cold and flu season. Now, it seems that every day we hear about someone trying to make something go viral, something that has gone viral or someone trying...
Ninjas, Bullies and Overnight Success…Oh My! – A Few Words on Working with Digital Marketers
With the amount of time I spend online and the sites I visit related to the work I do, I am consistently bombarded with ads and sponsored content from so many marketing consultants offering their services. For me, it's something I look at and scroll past, since well...
What is a “Brand Story”?
Your Brand Story is all about letting people get to know you beyond just what products and services you offer. Want to work with us? Get in touch and we’ll walk you through the rest.
What is Your Brand Voice?
We talked recently about what the idea of a Brand is and now let's take it a step further and talk about one of the things you can do to help shape your brand in your marketing efforts. That's by having a strong and consistent Brand Voice. So, What is a Brand Voice?...
What is “Branding”?
Marketing, especially any marketing done online, comes with some fancy terminology that doesn't always seem like it relates to small businesses or organizations. This is a short explanation of what Branding is and why it matters to your business or organization. Want...
Social Media: Should I Pay For It?
The question, "Why Should I Pay For Social Media Help?" is one that I know is going through most people's minds when I talk them about my services. While this question is definitely one I can’t say I don’t have an unbiased opinion towards, I’ll start by saying that...
10 Brutally Honest Reasons Why Your Social Media Isn’t Working
Social Media can be an amazing tool to reach your community of clients or users. It can also feel like you are spending all your time on social media and not seeing any results. If that's the case for you, here are 10 brutally honest reasons why your social media...
So, What If You Aren’t A Content Writer?
It’s Victoria Day (a National Canadian Holiday), so many people are out enjoying the sunshine, their families and maybe a few adult beverages. Some of you might be in your office today using it to catch up on work. You might also be avoiding the work of your social...
Social Media Playbook
I was first introduced to the idea of a Social Media Playbook while working at Radian6. The idea of a business playbook isn’t anything new, it’s a place to house your strategy related to a particular business efforts. A Social Media Playbook does just this by housing...
Getting Started with a Social Media Strategy
Even thinking about creating a social media strategy can be a daunting task. If you aren’t familiar with social media, than how can you be expected to build a strategy on how your business can use it effectively? Very valid points, but the good thing is a social media...
3 Reasons Why Having An Online Presence Matters In A Small Town
If you’re from or currently live in Atlantic Canada, you know that small towns are a big part of our culture. Small towns have the benefit of creating tight knit communities, where everyone knows everyone and everyone knows all the local businesses. It can be very...
Go Google Yourself!
No that’s not meant as an offensive statement, but actual advice. Whether you are selling a product, service or just building a presence for your organization, knowing what information is readily available to the public is important to be aware of. A research study...
Can’t Afford that Marketing eBook? No Problem!
If you're trying to get a handle on how your business or organization can use social media and digital marketing, you're probably also doing endless Google searches to figure out the right information you need to know. While there are great resources online in the...
Fitting The Internet into Atlantic Canada
We all know that Atlantic Canada is a beautiful place that is steeped in history. We have our main industries that have been around for as long as most people can remember. So where does the Internet fit in our world of Lumber, Potatoes and Fish? Pretty perfectly...
Why Should You Worry About Online, Social, and Digital Marketing?
One of the biggest questions I have heard from a variety of businesses across a collection of industries, is "Why Does Online or Social Even Matter? My business has nothing to do with technology, online marketing or social media marketing, so really why does this even...
Introducing Generate Creative Consulting
Growing up in Atlantic Canada I’ve had the opportunity to participate in sports, the arts and a variety of volunteer activities. After receiving my post secondary education, I’ve also had a chance to work in start-up, small business and large enterprise companies....
Want to work with us?
Get in touch and we’ll walk you through the rest.