Generate Creative Has Moved (But Don’t Worry, We’re Still Offering Our Services All Over New Brunswick)

Generate Creative Has Moved (But Don't Worry, We're Still Offering Our Services All Over New Brunswick)

When I started at Radian6 nearly ten years ago, what immediately made me enjoy the work with social media, digital marketing and technology overall was the sense of community that I could see forming in our office and our online communities. The online space can feel very anonymous and distant to many people, so I can understand why that may sound a bit odd. However, the kind of marketing and technology use that I have built my business around focuses on not viewing the online space as a distant or anonymous landscape, but rather a place to build a community to help non-profit or small business efforts. I see Technology in that same light. Not something that overrules or gets rid of old ways of doing things or removes the hands-on human element, but can help improve business processes and make people’s lives easier. For me, my business the last three years has focused on building community, sharing creativity and providing advice on the right technology options that are available to accomplish these goals.

My work over the last three years has literally taken me all over the province and I’ve also worked remotely on some projects as well, which I has allowed me to make a personal choice that reinforces my love of a strong community by being able to move back to my hometown, St. Stephen, N.B. Personally, this is a move that gets me closer to my family and allows me to be part of a community I’ve always loved. Professionally, it doesn’t change too much for the business of Generate Creative. We will continue to service New Brunswick and the broader Atlantic Canadian landscape and hope to continue to make an impact in helping more businesses and non-profit find further success.

What is “Branding”?

What is "Branding"?

Marketing, especially any marketing done online, comes with some fancy terminology that doesn’t always seem like it relates to small businesses or organizations. This is a short explanation of what Branding is and why it matters to your business or organization.

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Can’t Afford that Marketing eBook? No Problem!

Can't Afford that Marketing eBook? No Problem!

If you’re trying to get a handle on how your business or organization can use social media and digital marketing, you’re probably also doing endless Google searches to figure out the right information you need to know. While there are great resources online in the form of .pdfs, blog posts and even online training resources, some people learn best by reading through detailed material and making their own notes as they go. If you’re one of those people, you’ve probably seen a variety of marketing and social media books that could help give you valuable information. If you’re a small business, startup, creative or non-profit organization, buying tons of marketing books probably isn’t in your budget. The good news? Our public libraries are here and they don’t just deal in traditional book formats anymore. All of the public libraries in Atlantic Canada offer access to eBooks and Audio book formats that you can borrow for free using your library card. Just like a normal eBook or Audio book, they can be accessed on your computer, smartphone and even transferred to most eReader devices. It also works the same as you would normally borrow a book from a library. Most have limits on the titles you can borrow and the time you can borrow for. Like in New Brunswick you can borrow up to 5 eBooks at once with the lending time being 21 days. If the eBook is already checked out, you can put a hold on the eBook just like you would a normal book and you’ll be next in line once it’s returned. Of course if you prefer holding a physical book in your hands (don’t knock it, there’s nothing like the smell of a good book) you can always head on over to your local library and borrow the titles from there, but don’t discount using the digital media section of our libraries. They give a free, accessible way to access great information. New Brunswick Public Library Nova Scotia Public Library Prince Edward Island Public Library Newfoundland and Labrador Public Library

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Introducing Generate Creative Consulting

Growing up in Atlantic Canada I’ve had the opportunity to participate in sports, the arts and a variety of volunteer activities. After receiving my post secondary education, I’ve also had a chance to work in start-up, small business and large enterprise companies. I’ve had many roles in all of these experiences, but there is one thing regardless of whether I was passing a puck, reciting a line, faxing for hours or presenting a slide deck that has never changed. My aim has always been to help people. Whatever problem I am faced with, I want to find a positive, creative way to help fix it. That personality trait is what has led me here, creating and announcing my own business, Generate Creative Consulting.

So why do something as scary and intimidating as starting your own business when there are many different ways to get out there and help people? Well, I’ve been very fortunate over the past 7 years to gain experience across many roles and industries. I believe this has given me a very unique skill set that I can use to not only grow my own business, but help others grow theirs. This past year in New Brunswick, the amount of deaths in the province out numbered the amount of births. Our province is dying because we can’t keep our youth here invested in building their futures and we struggle keeping our businesses afloat. Similar trends can be seen across the rest of the Atlantic provinces and Canada as a whole. This is a problem and I want to help people find a way to solve it.

What will Generate Creative Consulting actually do to help? I am a big believer that sometimes to solve a problem you need to look at it in a different and innovative way. Generate Creative will help you generate whatever kind of creative you need whether it’s ideas, content, community, strategy or even process. Our goal is work with any size business to ensure you have the support and expertise you need to compete on any scale. While our business offerings will be strongly tied to social media, online services and technology integration, I also know that sometimes the hardest problems are solved with the simplest solutions. So don’t worry that some young millennial will be forcing your business to Tweet or Facebook because it’s the hot new thing to do. In working with any client, I want to understand your business, your goals and your problems so I can help use my skills to solve them whether that solution is Tweet, a Facebook post or just making sure you have your voicemail switched on. Creativity knows no limit and doesn’t always need an internet connection.

I’m very excited not only for what this business will do for my life, but how I can help others with theirs. So please drop me a line to tell how I can help, to connect so we get to know each other or just to say hi. I’d love to hear from you and help fix any problems you need solved.

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