Generate Creative Has Moved (But Don’t Worry, We’re Still Offering Our Services All Over New Brunswick)

Generate Creative Has Moved (But Don't Worry, We're Still Offering Our Services All Over New Brunswick)

When I started at Radian6 nearly ten years ago, what immediately made me enjoy the work with social media, digital marketing and technology overall was the sense of community that I could see forming in our office and our online communities. The online space can feel very anonymous and distant to many people, so I can understand why that may sound a bit odd. However, the kind of marketing and technology use that I have built my business around focuses on not viewing the online space as a distant or anonymous landscape, but rather a place to build a community to help non-profit or small business efforts. I see Technology in that same light. Not something that overrules or gets rid of old ways of doing things or removes the hands-on human element, but can help improve business processes and make people’s lives easier. For me, my business the last three years has focused on building community, sharing creativity and providing advice on the right technology options that are available to accomplish these goals.

My work over the last three years has literally taken me all over the province and I’ve also worked remotely on some projects as well, which I has allowed me to make a personal choice that reinforces my love of a strong community by being able to move back to my hometown, St. Stephen, N.B. Personally, this is a move that gets me closer to my family and allows me to be part of a community I’ve always loved. Professionally, it doesn’t change too much for the business of Generate Creative. We will continue to service New Brunswick and the broader Atlantic Canadian landscape and hope to continue to make an impact in helping more businesses and non-profit find further success.

So, What If You Aren’t A Content Writer?

So What If You Aren't A Content Writer?

Pencil Light Bulb Idea ConceptIt’s Victoria Day (a National Canadian Holiday), so many people are out enjoying the sunshine, their families and maybe a few adult beverages. Some of you might be in your office today using it to catch up on work. You might also be avoiding the work of your social media or website content.

The online world can be a scary place if you aren’t as comfortable with the written word. Writing posts for social media, blog posts or even building out content for your webpages can be intimidating if the last time you wrote a public piece of writing was in an essay format.

The good news is that content creation doesn’t have to be that complicated or scary. Here are three quick tips to tackling your content creation.

Keep it Simple

Social Media is often times a quick medium where people will be looking at your posts on their phones or while they are on a break from work. That means it is 100% okay to keep your posts short and simple. Save the longer posts for big announcements.

Use Images, Videos and Links

Using Images, Videos and Links to articles whether your own or ones you find valuable, will help to make your content stand out more. There’s a sea of posts that happen every day so make yours jump out with a little added visual boost.

Write in Advance

The biggest piece of advice that anyone who works in social media and marketing will ever give you is to write everything in advance. Even if it’s just a few short posts for your Twitter and Facebook accounts, having things done ahead will take off all the unnecessary stress.

No matter how you choose to create your content, don’t forget that there are tons of consulting firms, like ours, that can help you if content creation just isn’t your thing. Enjoy the sunshine!

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Get in touch and we’ll walk you through the rest.

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