When I started at Radian6 nearly ten years ago, what immediately made me enjoy the work with social media, digital marketing and technology overall was the sense of community that I could see forming in our office and our online communities. The online space can feel very anonymous and distant to many people, so I can understand why that may sound a bit odd. However, the kind of marketing and technology use that I have built my business around focuses on not viewing the online space as a distant or anonymous landscape, but rather a place to build a community to help non-profit or small business efforts. I see Technology in that same light. Not something that overrules or gets rid of old ways of doing things or removes the hands-on human element, but can help improve business processes and make people’s lives easier. For me, my business the last three years has focused on building community, sharing creativity and providing advice on the right technology options that are available to accomplish these goals.

My work over the last three years has literally taken me all over the province and I’ve also worked remotely on some projects as well, which I has allowed me to make a personal choice that reinforces my love of a strong community by being able to move back to my hometown, St. Stephen, N.B. Personally, this is a move that gets me closer to my family and allows me to be part of a community I’ve always loved. Professionally, it doesn’t change too much for the business of Generate Creative. We will continue to service New Brunswick and the broader Atlantic Canadian landscape and hope to continue to make an impact in helping more businesses and non-profit find further success.